Why Do We Replay New Songs? The Psychological Secrets Behind Today's Hits

Recently, we often experience an addictive quality to new songs that we can't seem to escape. Especially, the hit songs released these days often get stuck in our heads after just one listen. Why is it that we can't stop playing them on repeat? Today, we'll delve into the hidden "hit formula" in music and uncover its secrets.

1. The magic of the 'hook': The first 10 seconds decide it all!

Did you know that many people make a decision within 10 secondsof starting to listen to a song? If a powerful hook appears within this short time, we unconsciously remember the song. For example, most of BTS's hit songs or IVE's songs use melodies that captivate the ear from the first 10 seconds.

2. Repetitive lyrics and the 'earworm' effect

Have you heard of the term 'Earworm'? This refers to the phenomenon where a specific part of a song keeps repeating in your head. The more effectively a song utilizes this earworm effect, the higher its addictive quality becomes. Especially, the recent trend of short and repetitive chorusesfalls into this category. NewJeans' "ETA" or ZICO's "Any Song" are prime examples.

3. Lyrics that enhance emotional immersion

The lyrics in music create empathy and a sense of connection with our emotions. Topics like love, heartbreak, and dreams are easily relatable for many people. The lyrics in modern K-pop are short, intuitive, and increasingly use figurative expressions, allowing for the fun of interpretation. This strongly stimulates the listener's emotions, encouraging repeat plays.

4. The effect of music streaming platform algorithms

Finally, another reason why we listen to songs repeatedly is because of music streaming platform algorithms. Platforms continue to play songs recommended to match our preferences. Because of this, a song we like once tends to get listened to frequently, even unintentionally.

Conclusion: Music is the epitome of marketing

Hidden within today's hit songs is more than just simple melodies and lyrics. It's also the result of understanding the public's tastes and researching psychological elements. That's why we unknowingly hit the repeat button. Next time you listen to a new song, it might be fun to look for the small 'marketing tricks' hidden within.